About
I’m Will Perkins, and I started Vantising because I believe great brands deserve to be seen, and the people who keep this city and country moving deserve to be rewarded for it.
My background is in sales and media, working with brands every day to help them reach new customers. It showed me how much the right exposure can do so much good for a business, and how much companies simply need to be seen by their target audience. With Vantising, we put a mobile billboard van right where that audience is.
That’s why London is the perfect place to start. It’s one of the most diverse cities in the world, with something for everyone and an audience for every brand. Out on its streets, I see thousands of vans crossing the city every day, seen by millions of people, earning nothing from it. Behind the wheel of each one is someone working tirelessly from tradespeople, builders, couriers, delivery drivers and landscapers keeping our homes built, our parcels delivered and our communities running. They are a big part in what keeps this country ticking, and I wanted to give something back to them.
Vantising brings those two worlds together. Brands get real reach on real streets, backed by real data. Drivers get well-deserved extra income without changing a thing about their day.
Whether you run a global brand or a one-van business, you’ll be treated the same way: with time, honesty and respect. I’ve always believed it costs nothing to be nice, and that’s how Vantising will work.
Will Perkins
Founder, Vantising
The Vantising Vision
Our Vision
To turn every working van into a source of income for the people who drive it, and a powerful way for brands to reach the people who matter to them.
The opportunity
Every day, thousands of vans cross London and are seen by millions of people. Most of them carry no advertising, and the people driving them earn nothing from that attention. At the same time, brands of every size are looking for better ways to reach their audience in the real world, not just online.
Our mission
Vantising connects the two. We use real route and parking data to match vans with brands whose customers live and work along those routes. We handle the fitting, so drivers carry on with their day while their van earns for them.